1️⃣ What is Phishing?

Phishing is a type of cyber-attack where attackers disguise themselves as trusted sources (banks, colleagues, vendors, etc.) and trick people into clicking malicious links, downloading infected attachments, or sharing sensitive information such as passwords or financial details.

💡 Example: An email pretending to be from IT support asking you to ‘reset your password.’

2️⃣ What is a Phishing Simulation?

A phishing simulation is a controlled and safe test where we send mock phishing emails to employees. The goal is to check how employees react when faced with suspicious emails.

✅ If someone clicks the link or shares data → the system records it (without real damage).
✅ If someone reports the email → it shows good awareness.

📈 Flow: Email Sent → Employee Receives → Employee Reacts (Opened, Clicked, Reported, Ignored) → Results.

3️⃣ Why Do We Conduct Phishing Simulations?

⚠️ Phishing is the #1 cause of data breaches worldwide.

4️⃣ Benefits for the Organization

  • Enhances employee awareness and vigilance.

  • Reduces risk of data breaches.

  • Strengthens compliance posture.

  • Builds a culture of cybersecurity accountability.

5️⃣ Our Service: Avophish – Phishing Simulation & Awareness Solution

Avophish is our in-house phishing simulation and awareness solution designed to help organizations build a phishing-resilient workforce. It provides end-to-end capabilities for testing, training, and reporting.

6️⃣ How It Works

📩 Send Simulation Emails → 🧑‍💻 Employee Interaction → 📊 Track & Analyze Results → 🎓 Provide Awareness Training

7️⃣ Key Features & Capabilities

🎯 Customizable Campaigns – Create phishing emails that look like real-world threats (banks, IT, vendors).
📊 Real-time Analytics – Track email delivery, opens, clicks, data submissions, and reports.
👨‍🏫 Employee Training – Awareness training for employees who fail the test.
🔐 Risk Scoring – Assigns phishing-risk scores to employees/departments.
📑 Detailed Reports – Management-ready reports with compliance metrics.

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8️⃣ Why It Matters

🚨 91% of cyber-attacks start with phishing.
🚨 76% of Indian companies reported phishing attempts in 2024.
🚨 Average cost of a phishing attack in India = ₹12 Crores (IBM Security Report 2024).
🚨 One successful phishing attack can compromise thousands of customer records.

9️⃣ Importance of Phishing Simulation

Phishing is the most common entry point for cyber-attacks because humans are often easier to trick than systems are to hack. Even with the best firewalls and antivirus software, a single careless click can compromise the entire organization.

📌 70% of breaches in India (2024) had phishing as the initial attack vector (CERT-In).
📌 91% of global cyber-attacks begin with phishing.
📌 Phishing attacks target every industry – from banks and IT firms to healthcare and government.

🔟 Quantified Business Value

Implementing phishing simulations with a solution like Avophish leads to measurable impact:

📉 80% reduction in phishing link clicks.
⏳ Employees become 2x more likely to report phishing attempts.
💰 Preventing just one phishing attack saves ₹10–15 Crores (average breach cost in India as per IBM Security Report 2024).
🛡️ Compliance Benefit – Supports RBI, ISO 27001, GDPR, and other cybersecurity frameworks.

1️⃣1️⃣ Real-World Case Study – India

Case 1: In 2023, a state electricity distribution company in India faced a phishing attack disguised as an internal HR email.

  • Employees clicked on malicious links → malware installed.

  • Attackers gained access to sensitive grid control systems.

  • 💸 Result: Service disruption in multiple regions, costing crores in downtime & response.

Case 2: In 2024, the IRCTC (Indian Railways Catering and Tourism Corporation) faced a phishing campaign.

  • Attackers sent fake SMS and emails mimicking IRCTC’s booking system.

  • Users were redirected to a fraudulent website identical to the official IRCTC portal.

  • ⚠️ Result: Thousands of passengers’ login and payment details were stolen.

👉 If such organizations had used a phishing simulation tool like Avophish, employees could have been trained to identify and report such emails before falling victim.

1️⃣2️⃣ Conclusion

With Avophish, organizations can proactively strengthen their human firewall, reducing phishing risks, saving costs, and ensuring compliance.
💪 Together, we build a phishing-resilient workforce!

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